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Wella - EIMI Rugged Texture 2.53 oz

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Wella - EIMI Rugged Texture 2.53 oz

Wella EIMI Rugged Texture is a matte paste that delivers strong definition and a textured, sculpted finish. The lightweight formula adds grip and separation without shine, making it ideal for modern, undone styles with natural movement. Sulfate-free and suitable for all hair types, this paste creates a rugged, lived-in texture that holds without stiffness.

How to Use

  1. Warm a small amount between palms until pliable.
  2. Work through dry hair, focusing on mid-lengths and ends.
  3. Twist or tousle sections to create texture and definition.
  4. Layer for stronger hold or rework throughout the day.

Product Details

  • Formula: Sulfate-Free
  • Hold Level: 3 (Strong)

Wella EIMI Rugged Texture is a matte paste that delivers strong definition and a textured, sculpted finish. The lightweight formula adds grip and separation without shine, making it ideal for modern, undone styles with natural movement. Sulfate-free and suitable for all hair types, this paste creates a rugged, lived-in texture that holds without stiffness.

How to Use

  1. Warm a small amount between palms until pliable.
  2. Work through dry hair, focusing on mid-lengths and ends.
  3. Twist or tousle sections to create texture and definition.
  4. Layer for stronger hold or rework throughout the day.

Product Details

  • Formula: Sulfate-Free
  • Hold Level: 3 (Strong)
$4.99

Original: $14.25

-65%
Wella - EIMI Rugged Texture 2.53 oz—

$14.25

$4.99

Description

Wella EIMI Rugged Texture is a matte paste that delivers strong definition and a textured, sculpted finish. The lightweight formula adds grip and separation without shine, making it ideal for modern, undone styles with natural movement. Sulfate-free and suitable for all hair types, this paste creates a rugged, lived-in texture that holds without stiffness.

How to Use

  1. Warm a small amount between palms until pliable.
  2. Work through dry hair, focusing on mid-lengths and ends.
  3. Twist or tousle sections to create texture and definition.
  4. Layer for stronger hold or rework throughout the day.

Product Details

  • Formula: Sulfate-Free
  • Hold Level: 3 (Strong)